Internet Marketing
Search Engine Optimisation
The most successful strategy to enable your target audience to find you on the Internet today is Search Engine Optimisation (SEO). Search Engines and Directories generate over 85% of Web traffic from users who are searching the Web for information and services. Website pages must be optimised to ensure that top search engines and directories can drive the greatest amount of traffic to your Website. Search Engine Optimisation is a structured method used to increase the position of your Website pages in search results for your selected keywords or key phrases. Search Engine Optimisation is an absolute must for any successful Website. You need your Website to appear as high as possible on the organic search engine results for those selected keywords and key phrases. Our Optimisation Service ensures that your Website pages gain the highest possible positioning for each search engine. Then, through our Search Engine Maintenance Plans, we maximize search engine registration through ongoing site monitoring, reporting and periodic re-optimisation if necessary.
Email Marketing
Email Marketing is so effective (when executed correctly) and so inexpensive that an entire industry has emerged to support it. As a counterpart to traditional direct mail, it offers unprecedented targeting capabilities allowing you to customize your messages to appeal to different groups of customers for much higher response rates. Email Marketing is sending messages by email to known contacts. Nowadays, due to the huge volumes of SPAM in circulation, its use is highly regulated and it must be used on an "opt in" permission only basis – that is the recipients must have opted in to receive mail from you. Building an "opt –in" client email list should be a top priority for any business owner, but there is more to it than just collecting names and email addresses. The Email Marketing systems offered by WSI are capable of categorizing your customers on just about any criteria you can think of. This is important because the more relevant your message is to the recipient, the better your results will be.
Pay-Per-Click Advertising
Pay Per Click (PPC) advertising can be an extremely effective method of increasing Website traffic, either when used in support of organic Search Engine Optimisation or when used to promote specific items or offers. With PPC, text ads are displayed on search engine results pages when a specific keyphrase is entered by the searcher. A fee is paid by you whenever a searcher clicks on the Ad and is directed to your Website.
To get started with your Internet Strategy please get in contact.